Wollombi Valley Tourism
The Wollombi Valley is located at the southern gateway to Hunter Valley Wine Country, just two hours drive from the Sydney CBD, and one hour from Newcastle and the Central Coast. We are a small yet thriving community, full of creative people who love the lifestyle this beautiful area provides.
There is something for everyone in the Wollombi Valley, whether you are looking to live, work or visit. From cafes and boutique shops, to wineries and galleries, from schools and pony club, to tennis courts and the garden club.
The Wollombi Valley Chamber of Commerce Inc (WVCC) began in 1992 as a business organisation representing local business interests, providing services for the community and visitors to the Wollombi Valley. In 2010 WVCC launched a new brand Wollombi Valley Tourism (WVT) to be clear that our main focus is to promote the Wollombi Valley as a destination. We believe that today’s visitors are tomorrow’s home owners and that “tourism is everybody’s business” either directly or indirectly.
WVT aims to create an environment of success for Wollombi Valley. We do this by:
- Defining and promoting the “Wollombi Valley experience”.
- Increasing awareness of the Wollombi Valley to visitors already coming to the Hunter Valley so to: Increase our share of visitors, Increase time spent by visitors to Wollombi Valley, Increase the dollars spent by visitors to the Wollombi Valley.
- Ensuring the flow on effects benefit other local businesses.
- Operates the ‘Promote the Wollombi Valley’ Sponsorship Fund.
Much of what has been done in the last 12 months has been a consolidation of past initiatives. Building on the outcomes of prior Strategic Plans it is pleasing that much has been achieved in the last 12 months with key outcomes including:
- The Chamber’s website www.visitwollombi.com.au has been updated and much improved. It is now mobile compatible. Unique visitors now exceed 3,000 each month and this has increased by nearly 50% since January 2013.
- Our Facebook page continues to capture a lot of people to whom events and activities in the Wollombi Valley are being marketed. This page is fast becoming the place for ‘Friends of Wollombi’. In June 2013 our second Facebook competition resulted in fans increasing from 1,071 at the start of campaign to 2,005 and fans now exceed 2,030. Only the former Hunter Valley Wine Country Tourism has more Facebook fans in the Hunter area.
- A very disciplined budgeting process was managed, with the objective of increasing membership and hence fee revenue; and the retention of a targeted minimum cash balance of $2,000. The available cash spend is governed by the Strategic Plan and prioritised to maximise ‘’bang for buck’’ for each initiative undertaken so as to optimise the promotion of Wollombi Valley.
- The Loop Map with Wollombi, Broke, Polkolbin and Mt View was released, and it has been a big effort to have over 70 businesses in these areas commit to the Map. For the Chamber the objective of the map is to draw more visitors to Wollombi from the larger wine areas.
- The local Wollombi map has also been completely revised with a very new look and many new additions to the business directory.
- The Promote the Wollombi Valley Sponsorship Fund with the objective of creating a merit based sponsorship fund to assist organisations to promote the Wollombi Valley gave grants totalling $500 to two local tourism events.
- DL flyers of Wollombi are now distributed to all regional tourism centres, many businesses around wine country and the Sydney Rocks and Darling Harbour Visitor Centres. We are using a professional brochure distribution service.
- Wollombi Walks are being developed by Michael Young and the broad idea arose out of a question at a Committee meeting ‘where can visitors go for short walks around Wollombi?’ When soon ready these walks will greatly enhance the visitor experience around Wollombi.
- Michael Young was the Chamber nominee on Board of Hunter Valley Wine Country Tourism Inc. After the recent merger the new organisation is now called the Hunter Valley Wine and Tourism Association. It has an elected Board and the Chamber has lost its right to have a nominee on the Board.
- Membership of the Chamber now exceeds 80 members, nearly double that of 2 years ago. Members are almost equally split between tourism and non-tourism.
- Benefit from promotional work undertaken by the WVT
- Advertise your business on the Wollombi Valley Tourism website
- Network with fellow members representing many different businesses in the area
- Have access to council, government and funding opportunities
- Be part of a responsible and respected business organisation
- Participate in regular general meetings
- Influence and help shape the growth and direction of the Wollombi Valley
- Have a vote at the Annual General Meeting, and help decide who will lead the WVCC
- Become a part of the vibrant business community within the Wollombi Valley, and help ensure visitor enjoy their experience in the area.
Wollombi Valley Chamber of Commerce Inc Executive Committee August 2013 to August 2014
For more information, or to join the Chamber of Commerce, contact the President, Michael Noyce on 0416 245 655 or by email
Wollombi Valley Tourism have a General Meeting every second month, and the Executive Committee have a Management Meeting each month. If you have an issue you would like raised at a meeting, please email the Secretary.
General Meetings 2013/14
General Meeting (Dinner)
Monday 14th October 2013 – 6pm at Panino (ph 4998 3403 to RSVP for dinner – $40 per person)
Monday 9th December 2013 – 6pm at Stonehurst Cedar Creek (details TBA)
General Meeting (Dinner)
Monday 10th February 2014 – 6pm at Panino (ph 4998 3403 to RSVP for dinner – $40 per person)
General Meeting (Dinner)
Monday 14th April 2014 – 6pm at Panino (ph 4998 3403 to RSVP for dinner – $40 per person)
General Meeting (Dinner)
Monday 16th June 2014 – 6pm at Panino (ph 4998 3403 to RSVP for dinner – $40 per person)
Monday 11th August 2014 – 6pm at Panino (ph 4998 3403 to RSVP for dinner – $40 per person)
Management Meetings 2013/14
Thursday 10th October 2013 – 4.30pm at Milsons Arm
Thursday 14th November 2013 – 4.30pm at Milsons Arm
Thursday 5th December 2013 – 4.30pm at Milsons Arm
Thursday 9th January 2014 – 4.30pm at Milsons Arm
Thursday 6th February 2014 – 4.30pm at Milsons Arm
Thursday 13th March 2014 – 4.30pm at Milsons Arm
Thursday 10th April 2014 – 4.30pm at Milsons Arm
Thursday 8th May 2014 – 4.30pm at Milsons Arm
Thursday 12th June 2014 – 4.30pm at Milsons Arm
Thursday 10th July 2014 – 4.30pm at Milsons Arm
Thursday 7th August 2014 – 4.30pm at Milsons Arm
Over the past 15 years Wollombi Valley Tourism / Chamber of Commerce has sponsored many and varied tourism activities in the valley. To ensure any future sponsorships are transparent, equitable and used solely to promote Wollombi Valley as a destination we are proud to announce the ‘Promote the Wollombi Valley Sponsorship Fund’.
All community organisations are eligible to apply for sponsorship. Our budget is understandably not huge but if your group has an idea or activity that will promote the Wollombi Valley and will be held in the 2012-2013 financial year, please send in your application for consideration.
Applications can be downloaded below, and close on May 1, 2013. Finances permitting, we plan on running this sponsorship fund every year with applications closing on 1 May each year. This will help our budget development and allow other organisation to plan ahead.
We look forward to supporting other organisations who also work hard to promote the Wollombi Valley for the benefit of the whole community.